Wednesday, June 13, 2012

ToyCon 2012: The 11th Philippine Toys, Hobbies and Collectibles Convention 2012

The biggest gathering of friends and enthusiasts of the best of pop-culture, ToyCon 2012. If you are into toys, superheroes, cosplayers, comics, gaming, collectibles, anime and similiar, you should not miss this event.

The 11th Philippine TOYCON 2012 starts on Friday, June 15, with a special Retailers Day were collectors can already start buying their favorite toy collection pieces, and continues on through Father’s Day weekend on June 16 and 17 from 10:00 am to 9:00 pm at the Megatrade Halls 1 to 3, 5th level of the SM Megamall.

Entrance tickets are at P100 pesos. You can buy tickets at any SM ticket outlets nationwide until June 14. You can also log on to for further information.  On June 15-17, tickets will be sold ONLY at the event venue at the SM Megamall Halls 1 & 2 ticket booths.

I attended the ToyCon 2012 Press Conference at the SM Megatrade Hall Conference Room last June 8, 2012. With all what was presented, it looks like another exciting year for ToyCon.

One of the main organizers of ToyCon, fellow blogger, Azrael Coladilla , talked about the highlights of ToyCon 2012


Waiting in the wings of greatness is the final installment of the Batman saga, with Christopher Nolan’s ultimate chapter in the Dark Knight trilogy, The Dark Knight Rises. Warner Brothers launches excitement for the movie with an exhibit of original movie props and costumes and DC Comics launches its new line of Dark Knight-related merchandise, apparel and toys. Other movies like The Bourne Legacy, Flight of the Guardians and The Hobbit will also be featured.

Ms. Veronica Cabalina from Pacific Licensing, partners of Warner Bros Consumer Products, discusses The Dark Night Rises Booth

ABS CBN Interactive also brings on the biggest gaming event of the year, Amped Fest 2012. They will launch of the most awaited Relic of Mystra and Version 4 releases of online gaming flagship brands, Shaiya and WarRock. The new gaming roster for 2012 as well as an Android and java mobile gaming portal will also be unveiled. GM Barbie Lee and a host of other models will also cosplay favourite Amped characters. Kapamilya (ABS-CBN Channel 2) celebrities will also make special appearances for the Kapamilya gamers.

Amped Fest will also serve both the culmination of Netopia Cafe Wars and the opening of JBlaze Cup 2012, where winners are sent to Korea to compete with other international online gaming champions.

ABS CBN Interactive representative, Alex Dimasada, discussing Amped Fest

The biggest crowd drawer for the convention is cosplay, and this year all costumed heroes revolve around the Cosplay Universe. The Philippine Toycon features a huge space where cosplay fans can enjoy photo-ops in six huge themed exhibit spaces: The Anime Planet, Superhero Stars, Movie Nebula, Toy Supernova, Gaming Galaxy and Kids Constellation, all of which make up the Cosplay Universe. Aside from being photo backdrops, the Cosplay Universe will also be the biggest Cosplay competition in the country which will feature celebrity guest judges from the international Cosplay circuit and where contestants vie for big prizes in six cosplay categories.  This year there will be two stage platforms!

Some of the Avengers made an appearance at the PressCon: Loki, Thor, Iron Man/Tony Stark, Captain America, Black Widow, War Machine
DC Comics characters: Batman, Aquaman, Superman, and Batman Beyond also made an appearance

The TOYCON would not be complete without the biggest gallery of toy collections from all over the Philippines which will highlight the best and latest action figure releases and the most amazing customized toys, statues, dolls and high end collectibles. The TOYCON Gallery will be held inside the Megatrade function rooms which will serve as the museum of the event.

With the upcoming GI Joe: Retaliation movie and the 30th anniversary of GI Joe action figures, members of the Philippine Toy Soldiers 118 will put together the biggest GI Joe action figure diorama playset.

Members of the Philippine Toy Soldiers 118 discussing their upcoming G.I. Joe exhibits

Sample G.I. Joe action figures displayed during the PressCon

Sample G.I. Joe action figures displayed during the PressCon

The event’s main draw is the huge dealers’ floor where anything and everything pop-culture can be found and purchased at bargain prices. Almost 180 booths will be open to sell pop apparel, cosplay accessories, superhero merchandise, fantasy and sci-fi collectibles, comics, cards, and of course, all sorts of toys overflowing from action figures, transformers, diecast cars, robots and high-end statues and 1/6 scale Hot Toys.

The convention also brings together the best assembly of local and international artists to exhibit much anticipated work. Seattle-based Hawaiian designer Arron “Angry Woebots” Martin shows off his brand of pop graffiti and design in an exhibit of his world famous panda art which has graced museum walls, skateboards, vinyl figures and books. Friends from Komikon will also bring in the best of our very own roster of artists: Heubert Khan Michael, Lui Antonio, Gilbert Monsanto, Lyndon Gregorio, Ariel Atienza, Lei Muncal, Jon Zamar & Sherry Zamar. The artist panel will be on hand to sign comics, do sketches and fan art and sample the best local indie and mainstream titles.

Get ready for loads of prizes to be given away on various competitions, games and contests. There will also be hourly raffles and exclusive giveaways for lucky TOYCON attendees. Aside from those, the convention will feature surprise guest celebrities from ABS-CBN, band performances, live auctions, film-showings and panel discussions from the best toy collectors from the local toy groups and customizers.

For more details and latest updates, you can visit their sites:

Joining in contest: no registration fee
Cosplay mechanics and forms are now available in their website

Your Super Friends inviting you to ToyCon 2012


So don't miss ToyCon 2012 from June 15-17 at the SM Megatrade Mall at the 5th floor of SM Megamall.
See you there!

Credits: Based/Excerpts from the ToyCon 2012 Press Release


Other ToyCon 2012 Coverage posts:


  1. My childish fixations once again rears it's petty head! Hee-hee! I don't often make it to toycons, but since I have space now for some, I just might look around.

    Thank you, kapatid!

    1. You are welcome Eman. See you there at ToyCon!