Thursday, June 14, 2012

iButterfly Campaign Launch at SM Megamall

After the successful launch (see related post) last May 5, 2012 of the SM iButterfly, an Augmented Reality Application on your IOS and Android mobile devices at select SM Supermalls, SM MegaMall launched its own iButterfly campaign offering instant prizes from concepts unique to Megamall, namely: Yabu, Akiba CafĂ©, J.CO Donuts & Coffee, Papa John’s, Cha Time, Marithe Francois Girbaud, and SM Megamall Cinema.

I attended last June 8, an iButterfly catch-up event was held at the SM Megamall Mega Atrium with special guests like Tim Yap, Tessa-Prieto Valdez, Jenni Epperson, and more. Guests enjoyed an ibutterfly tutorial from YouTube sensations Petra Mahalimuyak and Bogart the Explorer and had a fun SM ibutterfly experience.

Watch this entertaining video of Petra Mahalimuyak, explaining iButterfly:

Catch iButterflies and win instant prizes from the following participating stores:

For more information, please visit the dedicated iButterfly website at: or visit our Facebook page: Download, catch and win now! Here are some of the photos and funny videos of my coverage of the event:


Tim Yap hosting the event
Tessa-Prieto Valdez co-hosting
Guest celebrities grazed the launch
Jenni Epperson and daughter looking at their catch
Celebs posing after the launch

Petra & Bogart poses with SM executives


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